Identify appropriate uses and best practices in using social media.

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1. Develop a plan: Before jumping in, it’s important to create a social media strategy that outlines your goals and objectives, the platforms you want to use and how you will measure success.

2. Respect privacy: Ensure all users have given permission for their posts or images to be shared online first before doing so – this includes minors as well.

3. Monitor & Respond: Make sure to monitor conversations happening around your brand/organization on social media, and be prepared to respond quickly and appropriately if necessary.

4. Don’t Spam: Avoid sending out too many promotional messages or using techniques such as auto-DMing which can come across as spammy and push people away from your brand instead of drawing them in.

5. Keep It Professional: Remember that social media is public so maintain a professional tone when interacting with others online, even if they are not directly related to your business or organization – you never know who might see what you post.