Al Hakim et. al., 2019. A organization structure describes the flow of authority and communication within the organization. Nike has established a divisional organization structure where each unit is responsible for specialized tasks. Nike’s divisional organization structure promotes interdependence, specialization and autonomy (Scott (2015)). The Global HR section, for example, is made up of professionals in HR who ensure that the institution only hires the best. The Organization’s Operations section is responsible for maintaining its worldwide brand equity. Information is responsible for making sure that technology can be used to provide high-quality products and connections with global customers. Because employees are aware of their roles, the autonomy among divisions allows for job clarity. Its numerous businesses have enabled it to make substantial profits. The organization’s structure does not recognize the value of research and innovation. To drive technological innovation and improve the product’s value, the firm does not have a section for research and development. Additionally, there is no regional representation in the company, as only one of its sections is dedicated to international sports marketing. It should have departments that focus on the American, European, Asian and American regions. It is common for the HR, administrative, and corporate secretary divisions to have similar responsibilities. To reduce double taxation, the divisions of corporate controller and chief operating officer might be combined.
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