Due to high levels of hypertension, obesity and diabetes, current customers are more health conscious. By creating fresh, organic drinks without added sugar or preservatives, the company hopes to capitalize on this market. Liber Fresh Juice Company aims to create drinks that promote health and are nutritious as well as refreshing. The company’s growth will be supported by a growing population of healthy consumers. The Centers for Disease Control and Prevention estimates that approximately half of Americans are overweight, or obese. Sixty percent have diabetes. 80 percent of the 10 leading causes of death (including cancer) can be attributed to lifestyle or dietary issues. Offering fresh juice products that boost immunity would be more popular. The majority of beverage firms, including Coca-Cola and Pepsi-Cola, have invested in calorie-free and sugar-free products in order to fulfill consumer demand (Barrientos-Gutiérrez et al., 2018). Soft drinks and sugary beverages are still harmful to consumers’ health.
Customers will receive fresh juices from fruit brands, which include micronutrients necessary for immunity development. The brands include fresh blackberry, guavas, immune-boosting mango juice, fresh Apple juice, as well as a cocktail-flavored drinks. Liber Juices Limited will be the company’s name on its patent. The trademark will contain the company’s logo and bottle design as well as brand names. Because of the proximity to Pittsburgh, Pennsylvania, where fresh fruits and raw materials are readily available, the company will be there. New processing facilities will be established by the company to perform industrial operations. Squeezing machines and juice utility processors will facilitate the processing. Storage and refrigeration systems and information systems are also needed. For the management of a fresh juice business, it is necessary to be proficient in all aspects of food-technology, food science, customer service and market, strategy, human resource management, and food-technology.
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