Both ideals and consequences are on the line
The restaurant industry employs a range of tactics to control customers’ choices and subjugate their free will. Restaurants have different pricing strategies and promotions that can influence customers’ purchasing decisions. Bank, 2018. Restaurants can influence customer satisfaction by using catchy phrases like “Sicilian vine-ripened tomatoes salad”. They are more likely to spend money on unnecessary items and go over their budget. To control their customers, restaurants also employ menu ordering. To encourage customers to buy more, they place expensive items next to high-priced products. This results in large purchases.
Violations of moral principles
Restaurants that deceive customers about pricing and menu orders, as well as product descriptions, are violating their moral rights. Restaurants use misleading techniques to stop price conscious consumers spending excessively and buying unnecessary items. It also compromises their freedom to choose, as they spend more outside eating. Restaurants are driven by increasing profits and disregarding the financial viability of customers. Consumers are more likely to shop at fraudulent restaurants, which can reduce their disposable income, as well as their ability to afford other products, such clothing and housing.
Utilitarian recommendation
According to Wolf (2016), utilitarian ethics is the study of morality in action based upon happiness and pleasure. A utilitarian will see restaurants as ethical if they bring joy to customers and diners. Consumer happiness is increased when descriptive words are used in menu orders. They also become less cost-conscious. Restaurants that have high sales and margins of profit are more successful than those with lower turnovers. Companies must be ethical and continue investigating their options to achieve high satisfaction levels.
Kant Based Recommendation
Kantians regard them as immoral, since they affect customers’ freewill and their logical decision making process. Kantian ethics emphasizes the inherent morality of all human actions and decisions. Kantian ethics does not consider the consequences or purpose of actions (Wolf 2016). The Kantian ethics considers these practices to be immoral, despite the fact that misleading marketing has helped restaurants achieve higher profit margins as well as greater sales volumes. The Kantian advises restaurants to use an ethical, non-manipulative strategy to grow their sales and profits without exploiting clients.
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