Explain why a focus group is a useful qualitative method of gathering information. 

Healthcare informatics, promotion and epidemiology (due 20 hours)

A focus group is a useful qualitative method of gathering information because it allows researchers to gain insight into how people think and feel in an open setting. This type of approach encourages participants to share their experiences, perspectives, and opinions which can then be used to explore how certain trends or behaviors may influence the overall population. Additionally, by engaging with individuals on a more personal level it is possible for dialogues to surface that would otherwise have gone unnoticed thus uncovering valuable insights about underlying motivations or beliefs.

In addition to this, focus groups provide an opportunity for members of different backgrounds and cultures come together as one unit in order to discuss topics pertinent to all involved parties. Furthermore, these types of studies often result in more creative solutions being proposed since people are encouraged to express their ideas freely without fear of judgement from others thus creating an atmosphere conducive towards collaboration and exploration. Ultimately, understanding why focus groups are a beneficial tool can help researchers gain deeper levels of knowledge regarding complex issues while also fostering diversity and inclusion within their data collection efforts.