Qualitative research methods are used to explore complex phenomena and gain an in-depth understanding of human behavior and experiences. Qualitative research methods rely on non-numerical data, such as interviews, observations, and open-ended survey responses. Qualitative research is often used in fields such as sociology, anthropology, psychology, and education.
Quantitative research methods, on the other hand, are used to test hypotheses and quantify data. Quantitative research methods rely on numerical data, such as statistics and surveys with closed-ended questions. Quantitative research is often used in fields such as economics, medicine, and engineering.
The specific research method and design chosen by authors depend on the research questions being asked, the nature of the data being collected, and the goals of the study. Qualitative research is often chosen when exploring complex phenomena and gaining an in-depth understanding of human behavior and experiences. Quantitative research is often chosen when testing hypotheses and quantifying data.
The specific research design chosen by authors depends on the research questions being asked, the nature of the data being collected, and the goals of the study. Some common research designs used in qualitative research include ethnography, grounded theory, and case study research. Some common research designs used in quantitative research include experimental designs, quasi-experimental designs, and observational studies.
In general, the choice of research design should be based on the research questions being asked and the type of data being collected. Researchers should carefully consider the strengths and weaknesses of each research design and choose the one that is best suited to their specific research goals.