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Moreover, an increase in price may also lead people to rethink their expectations about the future performance of that investment. If prices reach higher levels than previously anticipated then this might lower investor confidence levels and make them more likely to pursue other opportunities instead. Finally, with increased prices buyers will be more cautious when considering purchasing any item – meaning they may take longer to assess each possible purchase before making a decision or look at alternatives which offer improved value for money. All these various factors can contribute to a decline or even elimination of demand for certain types of assets if prices exceed reasonable levels.