Identify and discuss some of the primary risks the company faces in the near future. These should be at the company, industry and economy-wide levels.

At the company level, one of the primary risks a business may face in the near future is an increase in competition. This could be due to new entrants entering the market or existing companies expanding their product/service offerings which could lead to more customers shifting away from current offerings. Additionally, changes in customer preferences and technological advancements could also present potential threats as they may require businesses adapt quickly order keep up pace with latest trends.On industry level meanwhile there various external forces that can affect entire sector – such as regulatory policies which might make it harder some firms comply with guidelines or economic downturns which can lead decreased demand for certain products/services. Furthermore certain industries might also vulnerable political unrest (e.g., oil prices) which could cause drastic shifts depending what happens next – making otherwise stable investments suddenly very risky propositions.

Finally at economy-wide scale factors like inflation currency exchange rates may have major impacts corporate profits since these ultimately determine purchasing power consumers; thus any sudden shifts either direction should taken into account when evaluating potential opportunities moving forward!

In conclusion then while no one can precisely predict what will happen future it wise prepare best possible way by identifying key risks beforehand order minimize chances failure should anything go wrong down line.