Consumer behavior course mkt 625
The advertisement also utilizes scarcity tactics such as limited time offers or promotions in order to create a sense of urgency around making a purchase decision; this adds an element of excitement which can further entice me into buying the product. Furthermore, it often uses words or phrases that evoke strong emotions such as hope, pride and satisfaction which further drive home its message about why this product is beneficial for me.
Overall, this type of ad seeks to convince me that my life would be better if I owned the product being advertised; by taking advantage of special deals offered and acting quickly I am guaranteed something that will improve both my life and lifestyle.