Do you think the hospital needs to complete more marketing research before embarking on the campaign?

healthcare marketing and strategy | Nursing homework help

Yes, the hospital should complete more marketing research before launching a campaign to increase awareness about their services. This research will provide valuable insights into which target audiences are best suited for the hospital’s services, as well as what message and mediums would most effectively reach those audiences. In addition, it is important to understand who their competitors are and how they are positioning themselves in the marketplace. This will help the hospital better differentiate itself and stand out from other healthcare providers. Lastly, market research can also help identify potential opportunities or areas of improvement that could benefit from increased focus or investment in order to ensure long-term success for the campaign.