Choose one physical activity campaign to discuss. 

For this assignment, I will discuss the NFL Play 60 campaign.

Who: The NFL Play 60 campaign is targeted towards children ages 6 to 17, with a specific focus on encouraging them to be physically active for at least 60 minutes per day. The campaign is sponsored by the National Football League (NFL) and its partners, including the American Heart Association, National Dairy Council, and Nickelodeon.

What: The goal of the NFL Play 60 campaign is to combat childhood obesity and promote physical activity among children. The campaign offers various resources and programs to encourage kids to be active, including after-school programs, online games, and community events. The campaign also emphasizes the importance of proper nutrition and hydration for overall health and well-being.

Where: The NFL Play 60 campaign is implemented nationwide, with a focus on reaching children in schools, community centers, and after-school programs. The campaign also utilizes online resources and social media to reach a wider audience.

When: The NFL Play 60 campaign was launched in 2007 and has been ongoing since then. The campaign typically runs year-round, with various events and initiatives taking place throughout the year.

How: The NFL Play 60 campaign utilizes various channels to reach its targeted audience. These include:

• Television: The campaign partners with Nickelodeon to air NFL-themed shows and commercials promoting physical activity and healthy living.
• Print media: The campaign distributes materials such as posters and flyers to schools and community centers to promote the campaign and its message.
• Community-based organizations: The campaign partners with organizations such as the Boys & Girls Clubs of America to offer after-school programs and community events promoting physical activity and healthy living.
• Online resources: The campaign offers a website with resources such as online games, workout videos, and healthy living tips.

Sources: