Discussion prompt | Nursing homework help
The advertisement I have chosen is an example of the fallacy of appeal to emotion which occurs when an individual attempts to manipulate their audience’s emotions in order to persuade them. In this case, the advertisement employs emotional language such as “be confident” and “be daring” in order to create a sense of urgency for viewers that they should buy their product; however, these empty words do not actually provide any evidence as to why it would be beneficial for consumers. Moreover, this type of advertising can lead people into making rash decisions based on irrational feelings rather than facts. Additionally, by playing on people’s emotions it reduces the likelihood they will take time to properly research whether or not a product is actually suitable for their needs or within their budget. Consequently, businesses should avoid using manipulative tactics like this as it can be detrimental both for the consumer and for the reputation of the company itself.