Is Apple a successful company? Justify your answer (compare Apple’s financial performance with its main competitors). 

Yes, Apple is a successful company. This can be seen by examining their financial performance over the years, which has consistently outpaced those of their competitors. For example, in 2019 Apple reported an annual revenue of $261 billion while its closest competitor—Microsoft—only had a revenue of $125 billion; this demonstrates how Apple’s products/services have been able capture larger marketshare compared to other tech giants.

Furthermore, Apple also has higher margins than many of its competitors due to its focus on developing innovative products that command premium prices; this allows them take advantage economies scale while still remaining competitive in terms pricing structure (e.g., iPhones). Additionally, they are currently holding more than $200 billion cash reserves which suggests that they will be well positioned for whatever future may bring.

Overall, these metrics demonstrate why Apple can considered one of most successful companies not just technology industry but also within business world as whole—showing potential investors why investing their money would beneficial both short term and long term.