Discuss what non-financial criteria you would consider when choosing between these two investment options? Support your conclusions, why or why not?

When choosing between these two investment options, I would consider a variety of non-financial criteria. Firstly, I would look at the risk profile associated with each option; for example, a mutual fund may offer higher potential returns but it also carries greater risks in terms of its volatility whereas an index fund is typically more conservative which makes it better suited to those who are looking for steady gains over long term. Additionally, I would also take into account track record of respective managers/funds since this can provide invaluable insight into how successful they have been managing money historically.

Furthermore, I would also assess taxation policies that apply different investments as part my analysis; depending on where one resides there can be significant differences when comes taxes—especially if one is investing overseas—so it’s important make sure these issues are taken into consideration order maximize net return after all fees/expenses have been deducted.

Finally, I would try get sense of company/organization behind particular fund; by researching their mission/values we can gain better understanding what they stand for which may influence our decision making process. Ultimately all these criteria should help us determine which option best fits our needs while still allowing us enjoy peace mind knowing our hard earned money invested wisely.