Information management | BBA 3551 – Information Systems Management | Columbia Southern University
Moreover, IS also provides useful analytics tools that allow organizations to track progress on specific projects or identify areas of improvement within existing processes. This can be used to improve customer service and optimize supply chain operations resulting in increased profits and growth over time. Finally, IS also enables companies to create effective marketing campaigns by utilizing customer feedback or analyzing trends among competitors—allowing them to stay one step ahead when it comes to staying competitive in today’s ever-evolving business landscape.