The rise and fall of myspace
Furthermore by focusing on a particular demographic initially; Facebook enabled them better cater their offerings according to specific needs thus increasing overall customer satisfaction levels. Moreover such approaches allowed them build trust over time as well as gain valuable insight into its target audience going forward.
Ultimately though having an effective strategy should enable organizations remain competitive even in highly saturated markets regardless of any underlying circumstances. Sources: https://www.webopedia.com/TERM/F/Facebook_effect.html, https://enlightenme.com/facebook-success-story/#:~:text=The%20reason%20why