Does the strategy build on current competencies and foster horizontal relationships among brands?

The strategy should build on current competencies & foster horizontal relationships among brands in order to maximize overall efficiency. For instance, by leveraging existing strengths/capabilities when introducing new products or services organizations can avoid having to invest additional time/resources into developing them from scratch thus reducing costs while still achieving desired outcomes.

Moreover certain firms have found success through pooling resources across different divisions so as to create joint marketing campaigns that help increase visibility whilst also allowing them better utilize their collective distribution networks. Furthermore such strategies should also enable entities better manage any risks associated with entering unfamiliar markets due to increased collaboration & knowledge sharing between departments etc.

Ultimately though by having effective strategies in place businesses should be able to effectively leverage all available opportunities going forward while avoiding potential pitfalls along the way.