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For the non-profit entity, they will need to record pledges received as revenue. This involves debiting Pledges Received and crediting Revenue accounts such as Unrestricted Net Assets or Temporarily Restricted Net Assets depending on how these funds are intended to be used. Since this is not an actual exchange of money yet, it would not involve any additional entries but instead just a recognition of the potential future income stream.
Overall, both entities need to make separate journal entries when recording transactions; while there may be some similarities between them due to their nature (i.e., sales versus pledges), they are still two distinct strategies that require unique accounting treatment.