Describe the product you selected in terms of the four  utilities of customer value. 

The four utilities of customer value are form, time, place, and possession. Form utility refers to the packaging of a product in order to make it more attractive or easier to use; for example my product is an electronic toothbrush which has been designed with a comfortable ergonomic handle and easy-to-use buttons.

Time utility describes how quickly the benefits of the product can be realized; in this case, users can start brushing their teeth right away after purchasing the toothbrush. Place utility signifies where customers can purchase or access products as well as how convenient that process is; my electronic toothbrush is sold online with free shipping so it’s accessible anywhere in the world. Finally, possession utility involves ownership rights over products; customers who purchase my toothbrush will own them completely and have full control over their use and maintenance.