Mkt571 mkt/571 product lifecycle team paper week 3
At the introduction stage, Apple mainly focused on launching the device with innovative features such as facial recognition, etc. and priced this model at premium levels – to create an impression of exclusivity & quality within potential customers.
As it progressed further into growth phase, Apple started offering promotional deals/incentives such as discounted pricing/free accessories etc., in order to attract more consumers & increase market share.
In terms of distribution channel choice – there was an emphasis on both online & offline outlets in order to make sure that customers could purchase iPhones regardless their preferred method – while also maximizing exposure throughout different regions globally.
Once maturity phase had been reached (due to increased competition) various initiatives were implemented including product extensions (different colors/models etc.), lower prices to capture price-sensitive segments and increased advertising budgets for better visibility going forward.
Overall it can be seen that depending on where a particular product lies within its lifecycle cycle dictates how other elements such as pricing strategy or promotional campaigns should be approached accordingly – thus allowing organizations to gain maximum benefit from their offerings over time. money will likely be needed in the future. This can be accounted for using the Future Value of Money formula – whereby a given sum of money is adjusted for inflation to determine its real value at a specified future date.
In conclusion, when planning for retirement it’s essential to consider all relevant factors such as desired lifestyle & potential inflation etc., before calculating how much money will need to be saved/invested over time. Knowing these figures in advance can provide an accurate estimate as to how much money will be required upon retiring and thus allow individuals to plan accordingly.