Describe the business and provide a summary of the business analytics they could apply to their business in multiple scenarios.

ABC company is a startup in the retail industry. They specialize in selling apparel online through their website and are looking to expand their operations by running campaigns on various social media platforms. In order to maximize returns, they must make use of analytics tools which allow them to identify what strategies are working and which ones are not.

One such tool they could apply would be predictive analytics, which can help them gain insight into potential customer behavior & preferences based on past data points – thereby providing invaluable information for creating targeted marketing campaigns that yield maximum ROI.

Another business analytic ABC could utilize is A/B testing, as this technique allows them to accurately measure the effectiveness of different web page layouts or product offerings etc., without any significant investments into market research or costly surveys etc.

In addition, ABC could also benefit from using cohort analysis when looking at customer trends & demographic profiles over time – helping them identify potential risks/opportunities & take appropriate action accordingly. Furthermore, ABC may also want to consider incorporating sentiment analysis methods in order to gauge public opinion towards their products/services before making any major decisions.

Overall, ABC has multiple options when it comes to utilizing business analytics – ranging from predictive modeling & A/B testing to cohort analysis & sentiment analysis etc.; all of which can provide valuable insights that will help ensure success going forward.