Mission and strategic management | BUS 475 – Integrated Business Topics | University of Phoenix
The mission and vision statement of an organization are two distinct yet complementary declarations that define its purpose and direction. The mission statement outlines the company’s current goals and provides a roadmap for how these ambitions will be achieved, while the vision statement is more future-focused and guides the overall long-term objectives of the organization.
At their core, both statements should clearly articulate what values an organization holds dear as well as how it intends to achieve them – such as by emphasizing customer service excellence or innovation within its industry. Moreover, they should also provide meaningful insight into the culture of a business – ideally inspiring those who become part of it to strive towards making positive changes that benefit both customers and employees alike.
Ultimately, mission and vision statements are essential tools for any business – as they help set expectations for all stakeholders involved while providing a sense of direction in attaining organizational objectives.