How large is the business in terms of revenues, assets and income? Is it growing or contracting?

The size of the business in terms of revenues, assets and income will depend on a number of factors. Revenue can be determined by calculating total revenue earned over a period of time; this is typically done using financial statements such as income statement and balance sheets. Assets refer to any physical or intangible resources owned by the company which can range from property to intellectual property; these are also accounted for in financial statements. Finally, income refers to the amount of money made after all expenses have been taken into account; this is usually calculated using the profit & loss statement.

In terms of whether the business is growing or contracting, this can be deduced by looking at trends in revenue and profitability over time. If there are increases then it may indicate that the organisation is doing well while decreases could suggest that it is having difficulty competing in its respective market place. By evaluating these figures management should be able to get an idea about how successful their operations are going forward.