Describe how consumer purchase decisions actually serve to resolve an unmet want or need?

Consumer purchase decisions are often driven by a desire to resolve an unmet want or need. People may decide to purchase goods or services that they feel will improve their life in some way, whether that be through providing convenience, comfort, entertainment, or security. Through this process of ‘problem solving’ individuals can utilise resources such as time and money to meet these wants and needs.

The process of purchasing something is also motivated by emotions; people may buy things based on how it makes them feel which can be influenced by factors such as friends’ recommendations or marketing campaigns. Additionally, the availability of discounts may encourage consumers to purchase something even if the item does not necessarily fit into their budget.

Ultimately consumer purchase decisions help us fulfil our everyday wants and needs in order to maintain a comfortable lifestyle; however it is important for individuals to consider various factors before committing to a purchase in order to ensure they are making sound financial choices at all times.