Imagine that you work for the maker of a leading brand of low-calorie
Production and cost functions play an important role in shaping a firm’s strategic decisions both in the short run and long run. In the short-run, production is typically limited by existing resources while costs are more variable as they can be adjusted according to changing market conditions. This means that firms must always remain cognizant of their current output levels so as not to exceed what their current inputs can sustain. Additionally, decisions such as pricing or supplier selection may need to be made quickly in order to take advantage of any immediate opportunities that arise.
In contrast, when it comes to the long-run firms have more flexibility since production and cost functions tend to converge over time due to higher fixed costs being incurred from investments in new technology or personnel training. This allows companies to focus more on making larger investments for greater returns down the line rather than relying solely on maximizing profits through smaller scale tactics used in the short-term.
Ultimately understanding how production and cost functions interact with each other can help managers decide which strategies would offer optimal results given certain constraints. By taking into account both near and long-term goals they should then be able to develop plans that allow them capitalize on available resources while also laying out a path for sustained growth going forward.