4-2 merchandise strategy | Business & Finance homework help
My store’s target market is women aged 30-45 who are looking for high quality, fashionable clothing at affordable prices. Our customers typically have a median annual income of $50,000-$75,000 and an active lifestyle that involves working full-time jobs during the week and engaging in activities such as yoga or running on weekends. They also tend to care about their personal style; they may often be found browsing through fashion blogs or magazines in search of inspiration for their wardrobe. These individuals usually prefer comfort over trends when shopping but still want to look stylish; they appreciate well-made items that can transition easily from day to night and can withstand frequent wear without losing their shape or color. Ultimately, our target audience values both quality and price when making decisions about what clothes to purchase.