Discussion board research class week 12
Qualitative analysis, on the other hand, involves collecting descriptive information such as observations or interviews in order to gain insight into underlying causes for behavior or attitudes. Strengths include the ability to capture detailed accounts of experiences which can provide deeper understanding than quantitative methods alone. Weakness however include potential difficulty with reliability/validity due to researcher bias, inconsistency in interpretation across respondents, and difficulty with generalizing results because they are often limited by small sample sizes. Ultimately both approaches have their advantages and disadvantages depending on the research question being asked so careful consideration should be given when selecting which one is most appropriate for any given study.