Perform a Competitive Analysis using the focal company’s closest three competitors plus the selected company. Explain why these companies are competitors, using course materials for support of your rationale.

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A competitive analysis of the focal company and its three closest competitors can provide valuable insights into industry trends as well as help identify key areas where each company may have an edge over the other. The first competitor is Company A which offers similar products and services to the focal company but at a significantly lower cost. This makes it a direct rival in terms of pricing, which can be attributed to their efficient operations and lack of overhead costs. Company B also provides similar offerings but focuses on providing personalized service to customers in order to differentiate itself from its rivals.

The third competitor, Company C, primarily targets larger enterprises with more advanced needs so they are likely less concerned about pricing than the other two firms. Finally, the focal company has chosen to focus on innovation in order to stand out amongst this group and appeal to those looking for cutting-edge solutions. All four companies are direct competitors because they all strive for market share within the same sector . By understanding why each one is unique , businesses can then develop strategies that will allow them to remain competitive in this increasingly crowded marketplace.