List the ways in which contemporary presidential campaigns have used social media as a campaign tool.

As technology has advanced and the number of people using social media platforms such as Twitter, Facebook & Instagram continues to grow, so too have contemporary presidential campaigns embraced the use of these tools for their own benefit.

Firstly, these sites provide an ideal platform for candidates to quickly respond to any news stories or on-going issues in real-time allowing them to share their views and opinions with millions of potential voters simultaneously. Additionally, they can be used as a tool for fundraising by setting up donation pages while also providing a way of interacting directly with supporters via live streaming events.

Furthermore, social media accounts can be utilized as a form of market research helping identify key topics/issues that may require more attention from certain demographics or regions. Finally, promoting positive messages & highlighting one’s achievements is much easier on these platforms due to the ability to tailor content towards specific audiences thereby giving campaigns an edge when it comes time for voting.

In conclusion, contemporary presidential campaigns have found great success in utilizing social media networks both during election cycles & beyond due its highly cost effective nature whilst also providing significant reach across large numbers of individuals globally.