Prepare some new SMART goals for the next year for the Customer Service Representatives (CSRs) who staff the front desk as well as assist customers at the Health Club in line with the mission, vision, and values statements.

In order to align with the mission, vision and values statements, I would create new SMART goals for the Customer Service Representatives (CSRs) at the Health Club. The first goal would be to increase customer satisfaction scores by 10% within a year. This could be achieved through initiatives such as providing prompt service or engaging in friendly conversations with customers while they are waiting in line.

The second goal would be to respond to all customer inquiries within 24 hours in order to ensure timely resolution of any issues that may arise. Additionally, another key objective could involve training staff on how best to handle difficult situations which will help them feel better equipped when facing challenging customers.

Finally, CSRs should also strive for continuous improvement by attending seminars related to customer service or implementing feedback from customers into their everyday practices. By meeting these goals, CSRs will become more proficient in delivering quality service which is essential for upholding the club’s commitment towards excellence and improving overall customer experience.