Discussion 2 number 4 | Business & Finance homework help
Moreover, they also use text mining to gain insights into customer sentiment by analyzing reviews or other online conversations in order to determine what people like or dislike about their offerings. Additionally, this data can be used for targeted marketing campaigns as well as predictive analytics initiatives in order to better understand consumer behavior over time.
Overall, text mining allows my chosen company the ability to automate certain tasks while gaining valuable insights on how their business is performing compared with the competition. This type of information gathering has become essential for staying competitive and engaging customers successfully in today’s digital age.