During Week 1, we will explore the concept of strategy and how organizations can use strategic planning.

The learning objectives for Week 1 include examining business strategies needed to grow a healthcare organization, analyzing the consumer decision-making process and the factors that influence and maintain consumer loyalty, and summarizing the characteristics of successful service and applying them to a marketing plan for a healthcare organization.

Students will explore the concept of strategy and how organizations can use strategic planning. They will also examine strategic development and its implications for the various planning processes such as strategic, business, and marketing. Finally, students will review the competitive marketplace, including an overview of factors that may affect environmental trends.

Overall, the focus of Week 1 is on understanding and applying various strategies necessary to grow and sustain a healthcare organization in a competitive marketplace, with a particular emphasis on consumer behavior and marketing.