Measuring and managing the value of companies
Over the past few years, Starbucks (SBUX) has undertaken a number of initiatives to improve its return on invested capital (ROIC). These include optimizing store footprints and opening new stores in high-traffic locations, driving sales growth through digital capabilities like mobile order & pay, expanding its food and beverage offerings, launching delivery services in certain regions, increasing value for loyalty program members, investing in technology innovation and AI-driven automation solutions across stores, leveraging rewards partnerships to drive customer engagement, and more.
At the same time SBUX views its competitive advantage as having the most comprehensive customer touchpoints – including stores that provide a great experience whether customers are looking for a quick drink or gathering with friends – established loyalty programs, global ecommerce platforms that enable seamless shopping experiences both online and offline; modern digital payment infrastructure; delivery options; strong presence around the world; expertise in coffee sourcing & roasting; investments into innovative R&D activities such as automated retailing; an engaged workforce committed to delivering quality products & services; and an emphasis on sustainability. As these combined factors continue to drive positive returns for SBUX over time it is expected that their ROIC will continue to trend upwards.