Identify how Artificial Intelligence in business is a disruptor to the specific topic area selected.

Artificial Intelligence (AI) is proving to be a major disruptor for many businesses, especially in areas such as customer service, marketing and finance. AI-driven automation tools are making it easier to interact with customers by reducing response times and providing more personalized experiences which can lead to increased sales. Additionally, AI-based technologies such as natural language processing (NLP) and machine learning algorithms can help marketers better target audiences with relevant content; this leads to improved customer engagement rates and more effective campaigns.

Furthermore, AI can also assist companies in streamlining their financial processes with greater accuracy; tasks like bookkeeping or detecting fraud can now be handled faster than ever before without human intervention. In the end, businesses that embrace these advances will remain competitive while those who don’t risk falling behind in terms of efficiency and effectiveness.