How would you describe the central elements of Amazon’s strategy?

Application of generic strategies and models

Amazon’s strategy is centered around providing customers with the best possible shopping experience. To do this, they focus on continuous innovation and customer-centricity which can be seen in their products and services such as Amazon Prime and Alexa. They also leverage technology to its fullest potential by utilizing big data analytics to personalize experiences for customers, develop automated systems for efficiency, and improve the customer journey from start to finish.

In terms of delivery, Amazon has invested heavily into optimizing their supply chain network by expanding into new markets globally as well as controlling more of the process themselves through initiatives like Amazon Flex. Additionally, they have been able to gain market share by offering competitive prices while still managing profitability due to their scale and efficiency.

Overall, central elements of Amazon’s strategy include continual improvement via customer feedback; leveraging technology across all aspects of operations; aggressive expansion into new markets; focusing on cost containment while still delivering value; taking control over key processes within the supply chain; and maintaining a sense of urgency throughout all facets of operations. By following these strategies they have been able to stay ahead of competitors and remain at the forefront of online retailing.