Marketing mangement | Business & Finance homework help
Their products are highly sought after by luxury car aficionados due to their superior engineering, performance, and design; they offer a wide range of models ranging from entry-level coupes to high-end supercars. Their pricing strategy is also very competitive compared to other premium auto manufacturers; they strive to keep prices reasonable while still offering top-of-the line features and quality construction.
Porsche has an extensive distribution network with dealerships located all over the world as well as online sales capabilities for increased convenience. Additionally, Porsche employs various promotional tactics such as television commercials, print ads, sponsorships of events or organizations, digital advertisements on social media platforms etc., in order to build its brand image and reach potential customers.
Currently Porsche remains one of the foremost luxury automakers in the industry with strong brand recognition globally; it continues to dominate its segment thanks largely to its ability deliver desirable vehicles at competitive prices along with strategic marketing campaigns that create demand for its products worldwide.