What do you think is the biggest obstacle to business sustainability?

The biggest obstacle to business sustainability is a lack of understanding of the importance of environmental, social and governance (ESG) factors. ESG refers to the criteria that organizations use to assess their impact on people, planet and profit. When businesses are not aware or do not prioritize these considerations in their operations, they risk engaging in activities that can have long-term negative impacts on profitability and reputation.

Another key challenge is a lack of clarity regarding how exactly businesses should measure their progress towards sustainability goals. Without proper metrics and benchmarks established it becomes difficult for organizations to track performance or develop effective strategies for improvement. Furthermore, many companies face difficulties when trying to access capital needed to invest in green initiatives due to investors’ unfamiliarity with such investments.

Finally, there is often an underlying assumption among those responsible for implementing sustainable practices within an organization that doing so will incur additional costs and reduce profits – something which can act as significant disincentive when it comes developing more sustainable solutions over time.

Overall, while sustainability continues gaining recognition as a critical factor for success in today’s economy, there remain several obstacles associated with transitioning existing structures towards more sustainable practices. Recognizing and addressing these challenges will be essential if we want our businesses to become more resilient over time.