Discuss the mistakes made by the company and their leadership.

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The company’s leadership team made a few major mistakes that contributed to the company’s downfall. Firstly, they attempted to expand too quickly without taking into account potential risks or whether the market was ready for them. The rapid expansion led to overextended resources and an inability to meet customer demands.

Secondly, their pricing strategy was flawed; it failed to take into account demand levels and trends which resulted in unattractive prices for customers and high discounts given out by the company. Thirdly, they neglected customer service, instead focusing on sales-driven marketing tactics which did not build trust with customers or foster relationships. Lastly, they were slow to embrace digital technologies such as social media and ecommerce platforms; this lack of innovation ultimately left them behind the competition.

These mistakes compounded over time until finally leading to financial distress for the company. It is essential for other businesses to learn from these errors in order for them not fall victim of similar issues in future endeavors.