Personal leadership strategic plan * 4 pages
• Conduct keyword research to better understand what potential customers are searching for and optimize content accordingly (2 weeks)
• Make improvements to website usability and design (3 weeks)
• Increase online visibility through organic search, paid search, social media campaigns, etc. (4 weeks)
• Track progress regularly and adjust approach as needed (ongoing)
Week 1-2 – Conduct keyword research
Week 3 – Make improvements to website usability and design
Week 4-7 – Increase online visibility through SEO, PPC, social media campaigns
Week 8 – Track progress of goals
Goal 2: Double our email list subscribers in the next four months.
• Create an engaging lead magnet that will entice potential customers to sign up for our emails (1 week)
• Place signup forms on our website and other key areas such as blogs or product pages (2 weeks) • Incorporate signup forms into outreach efforts such as guest blogging or speaking engagements (3 weeks). • Monitor growth on a weekly basis and make adjustments as needed (ongoing). Timeline: Week 1 – Create an engaging lead magnet Week 2 – Place signup forms on our website Week 3 – Incorporate signup forms into outreach efforts Week 4+ – Monitor growth of list subscribers.