Provide a rationale for the U.S. publicly traded company that you  selected, indicating the significant factors driving your decision as a financial manager.

As a financial manager, I selected the U.S. publicly traded company Apple Inc. for my investment portfolio because of its strong performance in recent years and potential for future growth. Apple has achieved consistent success by remaining at the forefront of technology innovation with products such as the iPhone and iPad, and it boasts one of the highest market capitalizations among publicly traded companies worldwide. Apple’s ability to remain competitive in the technology sector is evidenced by its continuing revenue growth: While other companies have been struggling to keep their heads above water due to economic downturns or changes in consumer preference, Apple continues to report double-digit year-over-year revenue increases quarter after quarter.

Additionally, Apple has a large base of loyal customers who are willing to pay premium prices for its products due to their reputation for quality and reliability, which leads to stable profits over time. Finally, given that many investors view stocks as long-term investments nowadays, buying shares in a company like Apple ensures that my portfolio will benefit from potential future price appreciation if the stock remains popular and successful over time. All these factors make investing in this U.S.-based publically traded company an attractive option for any financial manager looking for steady returns with limited risk exposure.