Describe where and to whom you will focus your marketing efforts. For each, detail why they are important.

Health | FE005 | Walden University

My marketing efforts will be focused primarily on the younger generation and Millennials. This target audience is important because they are likely to appreciate and understand the unique attributes of my product, such as its stylish design, digital technology, social media integration and convenience. Additionally, this age group is particularly active in terms of both purchasing decisions and online engagement—making them an ideal customer base for my product.

I will also focus my efforts on tech-savvy professionals who have a need for convenience when it comes to their personal computing needs. These individuals are more likely to be interested in a product that has superior features while still being highly portable and easy to use—the qualities that define my product offering.

Finally, I will make sure to target affluent adults who have both the disposable income needed to invest in such a purchase as well as the appreciation for quality products necessary for long term satisfaction with their investment. This demographic typically prizes style, craftsmanship, quality materials, cutting edge technologies and advanced features—all of which can be found in my product.

By targeting these three key demographics with tailored messaging regarding how our product offers enhanced usability over traditional computers or laptops while still maintaining portability, I am confident we can maximize our sales potential by appealing directly to those most likely interested in making such an investment into our offering.