Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

The non-alcoholic beverage industry has seen a steady growth in recent years due to increasing consumer demand for healthier alternatives to sugary drinks. The specific type of beverage category that I have chosen is plant-based beverages. As consumers become more health conscious, many are looking for beverages with alternative ingredients such as plant-based proteins, natural sweeteners and whole grains. This trend is driving the development of new products within the plant-based beverage category including nut milks, oat milks, coconut waters and functional drinks like sports drinks and energy drinks made with plant extracts.

Plant-based beverages are becoming increasingly popular due to their perceived health benefits such as being free from dairy or animal products, containing lower levels of sugar than regular sodas and juices, and providing helpful vitamins and minerals. These beverages are also attractive because they are often vegan friendly and sustainably sourced. Furthermore, there has been an increase in the number of convenience stores offering these types of beverages alongside traditional soft drink offerings as well as an increase in pre-packaged shelf stable options available in supermarkets.

The plant-based beverage industry is expected to continue growing at a rapid rate over the next few years due to increased consumer demands for healthier alternatives as people become increasingly mindful about what they put into their bodies. With this increased demand comes an opportunity for companies to innovate further within this sector by developing exciting new flavors or formulations that meet these needs while still retaining the convenience factor that attracts so many customers today.