Analyze the types of consumers  who will be drinking your beverage in demographic terms.

Strategic management business 599 | BUS 599 – Strategic Management | Strayer University

The demographic of consumers who tend to drink the beverage will vary depending on the type and characteristics of the beverage. Generally speaking, consumers who are likely to purchase and consume a particular beverage can typically be categorized according to age, gender, location/region, income level, education level and lifestyle/preferences.

With regards to age, if it is an alcoholic or carbonated soft drink with a stronger flavor profile then it is more likely that younger adults (18-35) would be drawn to it due to its bolder taste. Conversely if the product is a non-alcoholic health drink such as an energy or vitamin drink then the target consumer would tend towards an older age group (35+).

Gender wise there may be some variation in consumption dependent on what sort of marketing strategies have been used by the company; although most beverages appeal both genders equally.

Location/region also plays a key role in terms who drinks what kind of beverages as certain regions may prefer certain flavors over others – for example sweet drinks are popular amongst people living in tropical climates while caffeinated drinks do better in colder regions. Similarly cultural preferences within different countries can influence what types of beverages people prefer so understanding regional trends is important when establishing target markets.

Income level also has some effect on which types of beverages people buy – for instance those with higher incomes are more likely to purchase premium brands or specialty bottled waters than those with lower incomes because they can afford to pay extra for quality products or superior convenience services. Furthermore education levels tend to play into this equation too as those with higher educational attainment show greater preference for healthier options and sustainable packaging materials compared with less educated demographics where price tends to be more influential .Finally lifestyle and individual preferences contribute heavily towards which kinds of drinks people choose – thus companies need tailor their strategies accordingly based on specific market demand research data.

Overall, careful consideration needs to be given when analyzing the types of consumers who will drinking your beverage in demographic terms as various factors need taken into account such age ,gender ,location/region ,income level ,education level and lifestyle choices all have a bearing upon consumer behavior patterns.