Evaluate the Corporate-Level Strategy of Victory Motorcycles to determine whether you believe the strategy is appropriate to offset forces in the industry.

Victory motorcycle | Business & Finance homework help

Victory Motorcycles has developed a corporate-level strategy that focuses on creating high-end, performance oriented motorcycles. They have aligned their design and marketing strategies to appeal to the performance focused rider market, which is willing to pay more for an improved riding experience. This strategy has enabled Victory Motorcycles to differentiate itself from its competitors by offering products that are both higher quality and better performing than competing offerings.

The company’s strategy appears appropriate in light of the competitive environment facing Victory Motorcycles. The industry is currently dominated by large companies such as Harley Davidson who produce volume oriented models with broad consumer appeal. By focusing on performance orientated riders, the company can leverage its technical expertise and build a specialized niche within the industry where they can achieve economies of scale while providing a differentiated product offering.

Overall, we believe that Victory Motorcycles’ corporate-level strategy is appropriate for offsetting forces in the industry. It provides them with an opportunity to tap into an underserved segment of consumers who desire a superior riding experience, allowing them to capitalize on their strengths while avoiding overreliance on price-sensitive customers who may be unwilling or unable to pay for premium features.