Week 3 bus 599 1st assig, no plygiarism and citation and reference
The key strategic differences that have impacted the relative success of Amazon.com and Yahoo.com include product offerings, customer focus, marketing strategy, and business model.
Amazon has focused on providing a wide range of products at competitive prices while also offering fast delivery times and excellent customer service. They are known for their innovative use of technology to create a seamless shopping experience for customers. Additionally, they invest heavily in research and development to ensure that their platform is constantly evolving with consumer needs.
Yahoo has traditionally been more focused on providing online services such as email, search engine services, news content, etc., rather than selling physical products or retail goods like Amazon does. Additionally, Yahoo’s marketing strategy relies more heavily on advertising revenue than Amazon’s which primarily makes its money from sales of goods/services. Furthermore, Yahoo adopted an open-source business model which allowed them to partner with multiple companies to offer various digital services instead of creating proprietary software like Amazon did with its AWS platform.
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