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The Health Belief Model (HBM) is a useful tool for creating a plan of action in health-related matters. The HBM is based on the assumption that individuals will engage in behaviors to promote or maintain their health if they believe that doing so will result in positive outcomes and reduce perceived risks associated with engaging in such behavior. In order to understand how people might react to various health interventions, the model includes two main components: perceived susceptibility and perceived severity which represents an individual’s perception of risk, and cues to action which represent factors that may influence an individual’s decision-making process such as social support or advice from healthcare professionals. Additionally, the model also takes into account other factors such as perceived benefits, cost/barriers, self-efficacy (i.e., confidence in one’s ability to complete a task), and attitude towards the health intervention being considered. This comprehensive approach makes it possible for public health professionals to better understand why people are more likely to engage or not engage with certain interventions by taking into account both individual characteristics as well as environmental factors.