Outline the market segments and identify the most successful distribution channels for those markets.

The market segments for a product can be broken down into demographic, geographic, and psychographic categories. Demographic segments are based on the characteristics of potential customers such as age, income level, gender, etc. Geographic segments focus on where potential customers may be located such as urban or rural areas. Psychographic segments look at the lifestyle and behavior of potential customers in order to better understand their needs and wants.

Once these market segments have been identified, the most successful distribution channels can then be determined. These channels could include online platforms such as Amazon or eBay, traditional retail stores like Walmart and Target, direct-to-consumer websites like those used by Everlane or Warby Parker, social media marketing campaigns on platforms like Instagram and Facebook, television advertisements or even word-of-mouth referrals from trusted sources. The best approach when selecting which channels to use is to consider the target audience’s preferences as well as what resources are available in order to ensure maximum reach and engagement with potential customers.