Does media control advertisers or do advertisers control media? Should consumers be allowed to control the advertisements they receive?

Due today | Business & Finance homework help

The relationship between media and advertisers is complex, but it is generally accepted that advertisers control media to some degree. Advertisers have the power to influence what stories or topics a media outlet covers, as well as how those stories are presented. This does not mean that media outlets are completely subservient to advertisements; rather, they must strive to maintain editorial integrity while also attempting to attract advertisers who can finance their operations.

At the same time, consumers should be allowed to control the advertisements they receive in order for them to have more control over their online experiences. For example, companies like Google now offer users the ability to opt-out of personalized ads so that they can choose what types of content they see without being bombarded with irrelevant or intrusive ads. Ultimately, this allows consumers more autonomy when it comes to receiving advertisements while still allowing companies access to potential customers who may be interested in their products or services.