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The overall goal of sports products and services is to provide athletes with the necessary gear and resources they need to succeed in their sport. This includes everything from apparel, shoes, training equipment, nutritional supplements, coaching systems, and recovery tools. Additionally, sports products should be designed with safety and performance in mind in order to ensure that athletes of all levels can perform at their best while minimizing risk of injury. Finally, customer service must also be taken into account when selecting a provider as this will ultimately impact the customer experience.