Discuss the key strategies that the company was pursuing at the time the case ended.

At the time the case ended, the company was pursuing several key strategies to ensure success. The first strategy was to focus on product innovation, in order to stay ahead of competitors and increase market share. Secondly, they were looking to expand their customer base by targeting new demographic groups with their products and services. Thirdly, they were also aiming to improve operational efficiency and cut costs by streamlining processes, such as using technology for more efficient workflow management. Finally, they sought to build a strong brand identity through marketing efforts that would help them stand out from their competitors. These strategies helped them successfully reach their goals and remain competitive in a rapidly changing industry.